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  • Writer's pictureZach Janik

How to start a LinkedIn newsletter

LinkedIn has shown a big push towards educational content creation on its platform over the past year, showing growth in both personal articles and collaborative articles on the platform. 


First, let's cover why you would want to start one. Since LinkedIn is promoting this portion of their platform they are trying to connect readers with articles they would enjoy. More time on the platform = more money for them, which means they want to connect people with engaging content. For you it means that your audience will combine both people you know, and people who are suggested your content, in turn, growing your following. My first article had 100+ readers within a few hours, only half of them were people that I know. 


But how do you start one? 


To start, you need a topic. Focus on creating something that is both informative and unique. If I could go back in time, I would have spent more time on this because currently using the word #sales in a newsletter is a very crowded space, so take this as a warning. I can not find a current count of how many newsletters are on the platform, aside from this stat in 2022 that mentions 40k, I assume that number has grown in two years. 


Once you have a topic, you can start writing. I find their editor to be sufficient, but I still write my initial draft in Google Docs and send it over to Linkedin. If you fill 1 full page in docs, your article will come out to about a 2 -3 minute read, which is where I like to keep mine. Being that I speak mostly to B2b, it's safe to assume my reader is busy, so I keep it short enough to be read in the bathroom. Don’t lie, you do it too. 


Jumping from writing to publishing you need to create an engaging title, this goes back to my initial thoughts, get creative here, it's your first impression. When your readers get a notification of your latest release, this is all they will see.



Profile picture and status update from Linkedin

Logos are super easy, just hop in the free version of Canva and they have plenty of logo templates to choose from, do not overthink it. Again, I am not in love with mine, but do not let perfect be the enemy of good. Your logo should be something simple because it is going to be very small on the phone. 


Adding pictures is a breeze in the editor function of LinkedIn, just make sure your cursor is below the text and not somewhere in the middle when you hit the ‘add image’ button  - because it will mess up your formatting. The main image of your article will be what is shown in the post they will force you to make when you publish. Important note - if you can include humans in the image, it will increase your readership. Generated images are great, in fact, LinkedIn will offer an image generator when you go to publish, but I find I receive less engagement on a generated image over a submitted one. If you dont have a personal picture to add to the title, you can use bold text, as I did in this one, which usually will draw the eye. 


Time to post it! 


Cheers - Zach

"How to start a Linkedin Newsletter"


PS - I have personally used the Linkedin article function to link back to my own blogs on my personal website and saw the traffic go down, so I would recommend only linking content within the platform and having your site listed on your business page. That is just my two cents, take it as you will. 

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